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Consider some prominent brands such as Pepsi, Starbucks or Apple. Chances are the image associated with the logo immediately comes to mind, like the red, white and blue circle that represents Pepsi, or the half-eaten apple that symbolizes the Apple brand. But did you know that Pepsi spent hundreds of millions of dollars on their… Read More.
Picture a customer walking over to a salesperson with a question. When the customer tries to get her attention, the saleswoman, who is chatting on her cell phone, apologizes to the person on the line and tells her to hold on, saying, “One minute, sorry, I have to help a customer now.” She impatiently answers… Read More.
Today’s consumers often jump from brand to brand, as opposed to the loyalty displayed by customers years ago, when people relied heavily on a brand’s promise and reputation. A prime reason for this is because of the proliferation of user reviews available; for any given product, buyers naturally seek opinions about price, durability, etc. In… Read More.
