And Google Paid Nothing


What do you think our friends at Google paid for their brand logo?

$0.00- believe it or not!

Their co-founder Sergey Brin actually put it together on a free graphics program called GIMP in 1998- although the font has been smoothed out over time. To this day, you probably can’t find someone who isn’t familiar with the rainbow logo. Talk about a good deal…

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In contrast, BBC News paid a whopping $1.8 million for their logo created in 1997- straightening the slanted font and removing the colored slashes below the letters. What do you think of that?

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So, it clearly isn’t about what you pay for it. It’s what you do to create it. And what you do with it.

Here’s the deal; your logo is the foundation of your visual brand identity.

In one sentence; branding is defining and expressing who you are- what you want people to think, feel, and say about your business or organization.

Your logo is a designed representation of all that.

Looking at these globally-recognized logos, you may be thinking, “How simple! I could have done that myself!”

Well, to quote famed art director, Paul Rand, “IT’S SIMPLE THAT’S WHY IT’S SO COMPLICATED.”

Creating a design that conveys your image and message- at a glance- requires strategy.

You may not know the depth, the processes, or the reasons behind it- but a solid logo will be;

  • distinctive yet simplistic
  • adaptable yet memorable
  • relevant yet impactful

And that requires thought, skill, and well, an intentional plan.

So, it’s not how much you spend, but how you spend.

Spend wisely, my friends.