What do you think our friends at Google paid for their brand logo?
$0.00- believe it or not!
Their co-founder Sergey Brin actually put it together on a free graphics program called GIMP in 1998- although the font has been smoothed out over time. To this day, you probably can’t find someone who isn’t familiar with the rainbow logo. Talk about a good deal…
In contrast, BBC News paid a whopping $1.8 million for their logo created in 1997- straightening the slanted font and removing the colored slashes below the letters. What do you think of that?
So, it clearly isn’t about what you pay for it. It’s what you do to create it. And what you do with it.
Here’s the deal; your logo is the foundation of your visual brand identity.
In one sentence; branding is defining and expressing who you are- what you want people to think, feel, and say about your business or organization.
Your logo is a designed representation of all that.
Looking at these globally-recognized logos, you may be thinking, “How simple! I could have done that myself!”
Well, to quote famed art director, Paul Rand, “IT’S SIMPLE THAT’S WHY IT’S SO COMPLICATED.”
Creating a design that conveys your image and message- at a glance- requires strategy.
You may not know the depth, the processes, or the reasons behind it- but a solid logo will be;
- distinctive yet simplistic
- adaptable yet memorable
- relevant yet impactful
And that requires thought, skill, and well, an intentional plan.
So, it’s not how much you spend, but how you spend.
Spend wisely, my friends.