How to Double Your Sales with Successful Catalog Marketing

Do printed catalogs still work? The Harvard Business Review (HBR) worked with a U.S. based specialty jewelry company to find out. This e-commerce retailer (which had no physical store presence) typically generated an annual operating profit of $12 million, with a database of approximately 28,000 customers. This company partnered with HBR to study the impacts of bi-monthly print catalogs through … Read More

Disable Defenses by Creating Curiosity with Your Marketing

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You want your prospects to understand how your products can solve their problems, so they’ll be moved to make a purchase. But people don’t go from uninterested observers to committed buyers overnight. Asking for a sale is a relational proposition. And relationships have rules. Understanding the stages of a marketing relationship is important because it helps you understand what your … Read More

Winning the Name Game: What We Can Learn from the World’s Stickiest Brands

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Have you ever wondered how the most iconic brands got their names? The Lego story is as elegantly simple as the blocks themselves. The Lego company began in the workshop of Danish carpenter Ole Kirk Christiansen in 1932, where he crafted wooden toys. Christianson’s inspiration for the brand name came from the Danish term for “play well” – leg godt. … Read More

How Fantastic Managers Bring Out the Best in Each Person

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Have you ever had a “bad” boss? If you’ve ever led a team, you’ve probably encountered a life-sucking person, problem, or habit that’s restricting your potential. But a challenging situation doesn’t guarantee a poor outcome, especially if there’s a good manager in the mix! Managers have the power to make or break their organization. Strong managers can lead teams, help … Read More

Helpful Phrases for Starting and Developing a Professional Letter

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Are you looking to entice a new lead or persuade a big client? Business letters are an especially persuasive medium, especially printed letters. In this era, when digital communication is so prevalent, people sometimes forget the power of a traditional letter. When you want to pitch a sale, resolve a dispute, or propose a new partnership, a letter shows you … Read More

Finish in Fine Form with Beautiful Varnish Coatings

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Have you ever judged a book by its cover? You’re not alone! First impressions are essential to how people judge a person, a product, or a business. And when you’re going for visual impact, research suggests visitors will form an impression in as little as 50 milliseconds! Once you’ve invested all the hard work and planning into your print marketing … Read More

Shout Your News with Stylish Printed Announcements

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Have you recently won an award, reached a milestone, or done something pretty incredible? Whether you’re launching a product or expanding to a new market, your business or organization can share the news far and wide with printed announcement cards. In a world of digital noise, the medium is just as important as the message, so why not opt for … Read More

Customer Trust: The Backbone of Your Business

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It’s a small world, after all. Though global population continues to expand, our connectivity is growing even faster. In 2019, the number of internet users worldwide stood at 4.13 billion, which means more than half of the global population is connected to the world wide web. The percentage of US adults who use social media increased from 5% in 2005 … Read More

Snag Younger Customers: How to Build Connections with Generation Z

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With the oldest of Generation Z graduating and entering the workforce, it’s time to set your sights on this powerful consumer demographic. Who are these Gen Z individuals, and what is the most effective way to reach them? While many media companies have written them off as “screen addicts,” Gen Z is actually very nimble, engaged, and unique. Here are … Read More