Customer Trust: The Backbone of Your Business

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It’s a small world, after all. Though global population continues to expand, our connectivity is growing even faster. In 2019, the number of internet users worldwide stood at 4.13 billion, which means more than half of the global population is connected to the world wide web. The percentage of US adults who use social media increased from 5% in 2005 … Read More

Snag Younger Customers: How to Build Connections with Generation Z

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With the oldest of Generation Z graduating and entering the workforce, it’s time to set your sights on this powerful consumer demographic. Who are these Gen Z individuals, and what is the most effective way to reach them? While many media companies have written them off as “screen addicts,” Gen Z is actually very nimble, engaged, and unique. Here are … Read More

Generate Innovative Solutions with Strategic Design Thinking

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Several years ago, a truck driver tried to pass under a low bridge. Underestimating the truck height, the driver became firmly lodged under the bridge, unable to move his vehicle forward or backward. Emergency workers and city engineers gathered onsite, debating whether they should dismantle the truck or chip away parts of the bridge. Each proposed a solution most aligned … Read More

Use Content Marketing to Bring Fresh Life to Your Marketing Mix

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Armstrong Garden Supply was eager to grow name recognition and pump up spring specials. Hoping to grow their reputation as a year-round “solutions specialist” for lawn and landscape, they generated a list of common customer questions and set out to proactively answer them. Typically, clients were uncertain about things like when to water, types of fertilizer, pot sizing, and best … Read More

Embrace Conflict and Diversity to Grow the Strongest Possible Teams

2020 has been a time of unrest, listening, and re-evaluating priorities. Businesses have been particularly challenged to examine their own biases and to proactively seek the well-being of all people. While topics of diversity and inclusion can be difficult to navigate, strong leaders recognize that a variety of opinions and backgrounds bring a better result. At P&G, this mindset drives … Read More

Communicate Excellence with Vibrant Printed Posters and Signs

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One glance is truly all it takes, and recent eye-tracking studies demonstrate how quickly first impressions happen. Dr. Hong Sheng, assistant professor of technology at the Missouri University of Science and Technology, employed eye-tracking software to analyze and scan response patterns as students viewed website screenshots. Subjects averaged merely 180 milliseconds on a particular section before moving on. (For a … Read More

What to Do When You’re Tempted to Give Up on Your Business

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“It’s not whether you get knocked down; it’s whether you get up.” – NFL Coach Vince Lombardi   Should I give up? It’s the question that hits every aspiring leader at some point. It’s a seed of doubt rooted deep in our emotions and our identities as humans. As an entrepreneur, you will continuously face discouragement that threatens to cheat … Read More

Sell the Story, Not Just the Product

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When it comes to marketing, one detail people often overlook is how pricing comes in to play. If you think pricing is an insignificant part of your messaging, you should think again. Pricing is a marketing tool, not simply a way to get money. And while marketing may change your pricing, the opposite is also true – pricing should change … Read More

Simple Strategies for Mobilizing Powerful Testimonials and Reviews

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How do you grab a lifeline on “Who Wants to Be a Millionaire?” Ask the audience! While “experts” tend to get a trivia question right two-thirds of the time, the audience gets that answer right 91 percent of the time. Why? Because individually we are limited, but collectively we are genius. In today’s global economy, buyers understand the importance of … Read More

How to Establish Trust with Potential Clients

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Have you ever received a cold call from someone trying to sell you something? Which of these actions characterized your response? You found an excuse to hang up You used short words or sentences in response to leading questions You used delay tactics or told the salesperson you’d call them down the road You were excited about the call and … Read More