Optimize Data to Make Better Decisions

In 2015, data and analytics guru Bernard Marr said, “I firmly believe that big data and its implications will affect every single business—from Fortune 500 enterprises to mom and pop companies—and change how we do business, inside and out.” That was four years ago, and today Marr’s statement could not be more true. Solve Problems with Data Likes, clicks, counts, views … Read More

From Ideas to Reality: The Basics of 3D Printing

3D print capabilities are growing substantially, and soon, they will be a regular part of our ever-changing industry. While relatively new to the market, 3D printing is here to stay. In 1984, Charles Hull developed the technology for printing physical 3D objects from digital data. As the industry advanced, so did the popularity and affordability of this technology. Today, 3D … Read More

3 Common Management Traps (and How to Counteract Them)

1. Avoiding a Problem or Tense Relationship (Instead: Nip things in the bud) Work environments and team morale can dramatically improve when managers deal with difficult relationships. While most people avoid confrontation like the plague, effective managers deal with negative attitudes or relationships as soon as they appear. While it’s important to give people the benefit of the doubt, issues … Read More

Use Themed Calendars as a Strategic Marketing Asset

In a digital world cluttered with text messages, pop-up ads, and spam, sometimes paper products hit the sweet spot when it comes to organization. As the end of the year approaches, client and employee gifts may be on your to-do list. Themed calendars are a clever marketing asset that can serve as a unique token of gratitude. Calendars are practical … Read More

How to Build Unity in Your Team on Three Critical Levels

They are the most exceptional basketball team there ever was, or ever will be. The 1992 Olympic Basketball Dream Team, made up of legends like Michael Jordan, Magic Johnson, and Scottie Pippen, dominated the Olympics, winning by an average of 40 points each game. The team seemed invincible, except for the day it wasn’t. The game was a 20-minute scrimmage, … Read More

5 Smart Strategies for Fantastic Font Selection

Want to win in print? Let’s talk text. While fonts are a crucial part of one’s design, often fonts are given merely a passing thought. However, good typography expresses personality, increases readability, and displays professionalism, ensuring your print ad delivers the right message in just the right tone. Fonts can mark a clear difference between a piece that is awkward … Read More

4 Nonverbal Communication Hacks to Streamline Your Success

“Few realize how loud their expressions really are. Be kind with what you wordlessly say.”  ― Richelle E. Goodrich, Making Wishes Do you appreciate it when you are telling a story and your listener sneaks a peek at their watch? How about when you ask your child for help with a chore and they mumble a begrudging “yes” while dramatically rolling their … Read More

Selling Yourself Without Selling Out

Lisa Price describes herself as “the accidental entrepreneur.” She got her start in her mother’s Brooklyn kitchen, creating body butter and selling it at the flea market at her mother’s church. Customers would stop by, smell a few things, and ask one inevitable question: “Do you have anything for hair?” Price made this her top priority and never looked back. … Read More

Exert Influence While You’re Stuck in the Middle

Are you stuck in the middle when it comes to your job? Perhaps you supervise many, but you still answer to a few. Or maybe you frequently advise a superior who seems less competent than you. Leading from the middle is tough. But managers who influence from the middle are often in a perfect position to collaborate with others, solve … Read More

Three Fantastic Print Ads (and how to make yours more memorable)

Does your brain ever feel tired? Some days, that’s probably due to information overload. According to ad agency Red Crow Marketing, the average person living in the city 30 years ago saw up to 2,000 ad messages a day. Today, experts estimate we are exposed to over 5,000 brands per day (though research suggests only three percent of ads make … Read More