You know who wiped the table when I was at my favorite pizza shop the other day? The owner. Yup, he grabbed that cloth, sprayed the Clorox, and even bent down to pick up leftover crust. Degrading? Humiliating? I don’t think so. Sometimes, a boss needs to be in the moment and not in the office. When you get involved … Read More

And Google Paid Nothing


What do you think our friends at Google paid for their brand logo? $0.00- believe it or not! Their co-founder Sergey Brin actually put it together on a free graphics program called GIMP in 1998- although the font has been smoothed out over time. To this day, you probably can’t find someone who isn’t familiar with the rainbow logo. Talk … Read More

Who Cares?

People always ask me why I invest so much time, effort, and money in my employees. They think it makes no sense as “Employees get paid for their work- that should be enough,” they reason, and “Why waste all that money?” Well, my friends, my short answer may shock you, but I think it still needs to be said: IT IS … Read More

Are They Crazy?


“I can hardly make ends meet, why should I spend money on marketing?” I get this a lot. My answer is always unequivocal- “Well, that’s exactly why you should be marketing.” Yes, you heard me right. You see, marketing is not an expense, it’s an investment. In fact, it’s the foundation for growth. But, don’t just believe me. I will … Read More

The 8 Dos and Don’ts of Branding

The 8 Dos and Don'ts of Branding

Your brand is often the key to growing and keeping your customer base. A recognizable, identifiable brand with a cohesive look and feel helps you get the attention of a potential customer and keeps the would-be one-time customer coming back for more. You want your brand to be instantly memorable, especially when it comes to print-based marketing. This is why … Read More

Go Print When a Presentation Matters Most


Given the restrictions of 2020 thanks to COVID, the term “slidedeck” has probably entered everyone’s vocabulary far more than they care to know. With nearly everyone spending at least three hours a day online in digital meetings, digital slide presentations have become commonplace. However, that doesn’t mean going digital is the best choice for those decision-making events. The Tangibility of … Read More

4 Straightforward Ways to Strengthen Workplace Communication


In March of 1977, conditions at Spain’s Los Rodeos Airport were chaotic. Due to a nearby terrorist incident at Gran Canaria Aiport, many flights were diverted to Los Rodeos. The airport quickly grew congested with parked airplanes blocking the only taxiway. This forced departing aircraft to taxi on the runway instead. Patches of thick fog drifted across the airfield, greatly … Read More

Touch is Everything: Choosing the Perfect Paper for Printing


There’s nothing better than the feel of a well-constructed catalog, brochure, or invite. After all, no one wants to be handed a pamphlet that crumples because the paper quality is not up to par. This is why choosing the right paper for your print marketing projects is more important than you might think. Choosing Your Paper Type There are many … Read More

Thrive Over Time by Making Self-Care a Priority


One day, a hare was making fun of the tortoise for being so slow. “Do you ever get anywhere?” he asked with a mocking laugh. “Yes,” replied the tortoise, “and I get there sooner than you think. I’ll run you a race to prove it.” With great amusement, the hare agreed. The hare took off like a shot and was … Read More

Volume Control: Striking the Right Balance in Your Customer Communication


“Trust is earned in drops but lost by the bucketful.” (Security and privacy expert Fatemeh Khatibloo, Forester Research) Do you want to be a consumer-first marketer? You need to earn people’s trust – and to keep it. When you do this well, it creates a series of encouraging relationships that translate to profits and sustainability. But violations of trust can … Read More