Adapting to the Changing Needs of Your Audience

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Everyone knows Fender. Fender makes amazing guitars, amplifiers, and more. They also have a popular digital learning program called Fender Play. In March of 2020, Fender started giving away free 3-month subscriptions to this tutorial service. The response was overwhelming. Statistics show that most new learners quit playing guitar after six months. Fender realized if it could reduce that abandonment … Read More

5 Thoughtful Strategies for Advertising During the Pandemic

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If you’re like many people, you’ve probably been more conservative in your spending lately. Recent research shows that, during the pandemic, many people were rationing food to save on expenses and grocery runs, and 23% of people were eating more plant-based meals. Discretionary spending has decreased, and consumers are shifting to digital solutions and reduced-contact channels to receive services. On … Read More

6 Proactive Responses to Negative Reviews

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2018 was a strong year for tourism in Vienna. International arrivals totaled around 7.5 million, hotel revenues rose 12 percent in 11 months, and 94 percent of Viennese reported a positive attitude toward visitors. But in this season, the Vienna Tourist Board tackled a new difficulty: negative reviews. While many firms are split on whether to confront or ignore public … Read More

Generate Leads with a Winning Sales Letter

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Are you looking to entice a new lead or land a big client? Today’s marketers know direct mail is an especially persuasive medium. According to 2018 direct mail response statistics, direct mail offered a 9% response rate to house lists and a 4.9% response to prospect lists. And one of the most potent tools of the trade is the good … Read More

Coordinate Every Brand Touchpoint to Optimize Customer Journeys

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What turns you away from a website, advertisement, or a company? Perhaps it’s the message itself or the way a brand is presented. Sometimes the information is just too scattered, time-consuming, or confusing! Today’s consumers face a barrage of competing messages, so each intersection between a customer and your business is critical. These points of contact, or touchpoints, represent points … Read More

Cut Through the Clutter with Beautiful Print Promotions

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With the glut of digital marketing, average media consumers are staggering under the weight of spam e-mail and annoying pop-up ads. The “digital deluge” has also prompted a volume decrease in snail mail, allowing direct mail and print promotions to take center stage. Print pleases the eye and demands an emotional response, and people today are craving something real! Today … Read More

Increase Your Odds for Success by Finding a Business Mentor

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Bill Gates first met his mentor at a dinner organized by his mom. When his mother suggested the connection, Gates thought he would have nothing in common with him, because this contact was just a “guy who picks stocks.” It turned out that they had more in common than he realized, and over the years, Gates came to view him … Read More

Why Direct Mail Marketing is a Brilliant Investment

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When email marketing began around 1978, its low cost, speedy delivery, and great response rates made marketers wonder if direct mail would disappear forever. Today, that couldn’t be further from the truth. An overload of digital messages has caused open and click-through rates to decline substantially, and many spam filters and firewalls block emails altogether. At the same time, a … Read More

How to Produce Thoughtful Designs that Generate Big Results

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Design is a process that turns an idea or a requirement into a finished product. While many people believe designs just “happen,” that isn’t the case. Some designs may come together quickly, but generally, there are many stages along the way. Whether you need full-service graphic design or collaboration together along the way, it can be helpful to approach the … Read More

The Experts Weigh In: Two Strategies for Recession-Proofing Your Business

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As COVID-19 shakes businesses around the country, today is a great time to reflect on the victories of those who’ve survived previous financial struggles. In particular, the 2008 recession offers valuable lessons from entrepreneurs who shifted to either a “prevention” or a “promotion” focus. Here are two real-life success stories, with takeaways for your team. Prevention Focus: The Montgomery Group … Read More