The 8 Dos and Don’ts of Branding

The 8 Dos and Don'ts of Branding

Your brand is often the key to growing and keeping your customer base. A recognizable, identifiable brand with a cohesive look and feel helps you get the attention of a potential customer and keeps the would-be one-time customer coming back for more. You want your brand to be instantly memorable, especially when it comes to print-based marketing. This is why … Read More

Go Print When a Presentation Matters Most

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Given the restrictions of 2020 thanks to COVID, the term “slidedeck” has probably entered everyone’s vocabulary far more than they care to know. With nearly everyone spending at least three hours a day online in digital meetings, digital slide presentations have become commonplace. However, that doesn’t mean going digital is the best choice for those decision-making events. The Tangibility of … Read More

4 Straightforward Ways to Strengthen Workplace Communication

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In March of 1977, conditions at Spain’s Los Rodeos Airport were chaotic. Due to a nearby terrorist incident at Gran Canaria Aiport, many flights were diverted to Los Rodeos. The airport quickly grew congested with parked airplanes blocking the only taxiway. This forced departing aircraft to taxi on the runway instead. Patches of thick fog drifted across the airfield, greatly … Read More

Touch is Everything: Choosing the Perfect Paper for Printing

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There’s nothing better than the feel of a well-constructed catalog, brochure, or invite. After all, no one wants to be handed a pamphlet that crumples because the paper quality is not up to par. This is why choosing the right paper for your print marketing projects is more important than you might think. Choosing Your Paper Type There are many … Read More

Thrive Over Time by Making Self-Care a Priority

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One day, a hare was making fun of the tortoise for being so slow. “Do you ever get anywhere?” he asked with a mocking laugh. “Yes,” replied the tortoise, “and I get there sooner than you think. I’ll run you a race to prove it.” With great amusement, the hare agreed. The hare took off like a shot and was … Read More

Volume Control: Striking the Right Balance in Your Customer Communication

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“Trust is earned in drops but lost by the bucketful.” (Security and privacy expert Fatemeh Khatibloo, Forester Research) Do you want to be a consumer-first marketer? You need to earn people’s trust – and to keep it. When you do this well, it creates a series of encouraging relationships that translate to profits and sustainability. But violations of trust can … Read More

Use Words to Shape Your Designs with Three Distinct Tools

Use Words to Shape Your Designs with Three Distinct Tools

Words and messages are communicated in so many ways – through vocabulary selection, images, tone or personality, and even through design. The raw material that words represent is more than just semantics, and graphic artists have many options for exploring the power and symbolism of unique words in design. Here are three ways you can weave words into the visual … Read More

5 Hot Summer Marketing Ideas to Give Your Business A Boost

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Unless you sell beach hats or slushies, summer can be a slow season for many businesses. That’s why the summer months are an ideal time to experiment with fun, seasonal campaigns. Heat up sales and boost your customer engagement with these lively, life-giving options. Use Giveaways to Learn About Your Clients “You’ve Got Tech Problems? I’ve Got Answers.” Nikole Gipps … Read More

Creating a Substantial Visual Impact Through Corporate Responsibility Campaigns

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In a post-pandemic world, marketers are tasked with a unique balancing act: helping people return to reality while remaining sensitive to the challenges of this era. Today’s consumers appreciate businesses that prioritize people over products. Research by consumer authority Mintel has shown that as many as 56% of Americans will stop buying from brands they believe are unethical. Additionally, in … Read More

How to Prepare Large-Format Projects for Print

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When you want to flaunt your finest, large-format printing can make an oversized impact! Large-format printing includes products printed at a length of 18-100 inches with a minimum width of 60 inches. Some of the most popular items include posters, window graphics, yard signs, vehicle wraps, vinyl banners, media backdrops, and more. While large-scale graphics are stunning, these projects require … Read More