How Fantastic Managers Bring Out the Best in Each Person
Have you ever had a “bad” boss? If you’ve ever led a team, you’ve probably encountered a life-sucking person, problem, or habit that’s restricting your potential. But a challenging situation doesn’t guarantee a poor outcome, especially if there’s a good manager in the mix! Managers have the power to make or break their organization. Strong managers can lead teams, help … Read More
Helpful Phrases for Starting and Developing a Professional Letter
Are you looking to entice a new lead or persuade a big client? Business letters are an especially persuasive medium, especially printed letters. In this era, when digital communication is so prevalent, people sometimes forget the power of a traditional letter. When you want to pitch a sale, resolve a dispute, or propose a new partnership, a letter shows you … Read More
Finish in Fine Form with Beautiful Varnish Coatings
Have you ever judged a book by its cover? You’re not alone! First impressions are essential to how people judge a person, a product, or a business. And when you’re going for visual impact, research suggests visitors will form an impression in as little as 50 milliseconds! Once you’ve invested all the hard work and planning into your print marketing … Read More
Shout Your News with Stylish Printed Announcements
Have you recently won an award, reached a milestone, or done something pretty incredible? Whether you’re launching a product or expanding to a new market, your business or organization can share the news far and wide with printed announcement cards. In a world of digital noise, the medium is just as important as the message, so why not opt for … Read More
Customer Trust: The Backbone of Your Business
It’s a small world, after all. Though global population continues to expand, our connectivity is growing even faster. In 2019, the number of internet users worldwide stood at 4.13 billion, which means more than half of the global population is connected to the world wide web. The percentage of US adults who use social media increased from 5% in 2005 … Read More
Snag Younger Customers: How to Build Connections with Generation Z
With the oldest of Generation Z graduating and entering the workforce, it’s time to set your sights on this powerful consumer demographic. Who are these Gen Z individuals, and what is the most effective way to reach them? While many media companies have written them off as “screen addicts,” Gen Z is actually very nimble, engaged, and unique. Here are … Read More
Generate Innovative Solutions with Strategic Design Thinking
Several years ago, a truck driver tried to pass under a low bridge. Underestimating the truck height, the driver became firmly lodged under the bridge, unable to move his vehicle forward or backward. Emergency workers and city engineers gathered onsite, debating whether they should dismantle the truck or chip away parts of the bridge. Each proposed a solution most aligned … Read More
Use Content Marketing to Bring Fresh Life to Your Marketing Mix
Armstrong Garden Supply was eager to grow name recognition and pump up spring specials. Hoping to grow their reputation as a year-round “solutions specialist” for lawn and landscape, they generated a list of common customer questions and set out to proactively answer them. Typically, clients were uncertain about things like when to water, types of fertilizer, pot sizing, and best … Read More
Embrace Conflict and Diversity to Grow the Strongest Possible Teams
2020 has been a time of unrest, listening, and re-evaluating priorities. Businesses have been particularly challenged to examine their own biases and to proactively seek the well-being of all people. While topics of diversity and inclusion can be difficult to navigate, strong leaders recognize that a variety of opinions and backgrounds bring a better result. At P&G, this mindset drives … Read More