Overcome Nervousness in Your Video-Conference Meetings

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If you were called to stand up and give an impromptu speech, would you flourish or would you flee? One of the world’s richest men said he used to be so scared of public speaking that he was “terrified of getting up and saying [his] name.” Warren Buffett spent most of his college years avoiding courses with group speaking elements, … Read More

6 Simple Ways to Improve Your Graphic Design Skills

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“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” (Milton Glaser, graphic designer & co-founder of New York magazine) 2020 is a great time to hone your hobbies and sharpen your skills. What have you been learning in your quaran-TIME this year? One no-fail possibility is to brush … Read More

Direct Mail Postcards: A Proven Winner

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Results. Whether it’s weight loss, test scores, or finances, tangible success is the payoff everyone wants. With a limited marketing budget, it’s important for your business to make every penny count. And, according to a 2018 DMA Response Rate Report, direct mail consistently outperforms all digital marketing channels. Direct mail allows readers to comprehend, process, and remember the material more … Read More

Adapting to the Changing Needs of Your Audience

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Everyone knows Fender. Fender makes amazing guitars, amplifiers, and more. They also have a popular digital learning program called Fender Play. In March of 2020, Fender started giving away free 3-month subscriptions to this tutorial service. The response was overwhelming. Statistics show that most new learners quit playing guitar after six months. Fender realized if it could reduce that abandonment … Read More

5 Thoughtful Strategies for Advertising During the Pandemic

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If you’re like many people, you’ve probably been more conservative in your spending lately. Recent research shows that, during the pandemic, many people were rationing food to save on expenses and grocery runs, and 23% of people were eating more plant-based meals. Discretionary spending has decreased, and consumers are shifting to digital solutions and reduced-contact channels to receive services. On … Read More

6 Proactive Responses to Negative Reviews

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2018 was a strong year for tourism in Vienna. International arrivals totaled around 7.5 million, hotel revenues rose 12 percent in 11 months, and 94 percent of Viennese reported a positive attitude toward visitors. But in this season, the Vienna Tourist Board tackled a new difficulty: negative reviews. While many firms are split on whether to confront or ignore public … Read More

Generate Leads with a Winning Sales Letter

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Are you looking to entice a new lead or land a big client? Today’s marketers know direct mail is an especially persuasive medium. According to 2018 direct mail response statistics, direct mail offered a 9% response rate to house lists and a 4.9% response to prospect lists. And one of the most potent tools of the trade is the good … Read More

Coordinate Every Brand Touchpoint to Optimize Customer Journeys

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What turns you away from a website, advertisement, or a company? Perhaps it’s the message itself or the way a brand is presented. Sometimes the information is just too scattered, time-consuming, or confusing! Today’s consumers face a barrage of competing messages, so each intersection between a customer and your business is critical. These points of contact, or touchpoints, represent points … Read More

Cut Through the Clutter with Beautiful Print Promotions

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With the glut of digital marketing, average media consumers are staggering under the weight of spam e-mail and annoying pop-up ads. The “digital deluge” has also prompted a volume decrease in snail mail, allowing direct mail and print promotions to take center stage. Print pleases the eye and demands an emotional response, and people today are craving something real! Today … Read More

Increase Your Odds for Success by Finding a Business Mentor

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Bill Gates first met his mentor at a dinner organized by his mom. When his mother suggested the connection, Gates thought he would have nothing in common with him, because this contact was just a “guy who picks stocks.” It turned out that they had more in common than he realized, and over the years, Gates came to view him … Read More