Five Strategies to Use Your “Quaran-TIME” Effectively

Mike Turner founded the Front Street Brokers real estate firm in 2005, with a desire to offer distinctive client experiences, to equip agents for the maximum efficiency and profitability, and to devote significant firm resources to a local, philanthropic focus. After three years, Turner’s firm experienced a significant slowdown during the 2008 financial crisis. This was a time of immense … Read More

Is Direct Mail Safe During COVID-19?

blog

In fast-moving and uncertain situations, communication can be a challenge. While you may have been temporarily stalled by the dramatic changes of the last month, now is the right time to be proactive in your customer connections. Crisis communication specialists tell us that, in hard times, communicating early and often is crucial. The decisions you make now are essential for … Read More

4 Strategies to Curb Communication Breakdowns

blog

They say the only sure thing about communication is that we tend to get it wrong. If communication between two family members is a challenge, how much harder is communication at work? Have you ever experienced a team “fail” like this? After meetings, people don’t seem to know what was said or what’s coming next. It’s like the meeting never … Read More

Why Custom Notepads are a Perfect Promotional Tool

blog

Want to give your business a gift that keeps giving? You can do this by giving gifts to other people. According to the ACI 2019 Impressions study, promotional products bring some of the highest rates of return on advertising, trumping all other forms of media. Consumers surveyed said they were nearly 2.5 times more likely to have a favorable opinion … Read More

How to Shift from Reactive to Proactive Customer Care

blog

How to Shift from Reactive to Proactive Customer Care Everyone makes mistakes, but no one likes admitting them. If we’re honest, business professionals hate owning up to mistakes because of pride, embarrassment, or fear that customers will leave. But denying weaknesses only magnifies awkward situations and hurts your company’s reputation. Dealing proactively with problems will strengthen credibility and spark improvements … Read More

How to Build Trust and Unity Through a Strong Company Culture

How to Build Trust and Unity Through a Strong Company Culture

When it comes to company culture, Zoom is off the charts. Zoom is a California communications company that provides remote conferencing services for online video meetings, chat, and mobile collaboration. Zoom’s mission is to develop a people-centric cloud service that unifies meeting experiences while improving the quality of communications forever. Zoom is passionate about connecting not only customers but employees. … Read More

Spark Creative Solutions with Four Ideation Strategies

blog

Creativity. It’s something we long to unleash. Some seem to do this effortlessly, with work that carries a distinct, resounding voice. Others labor tirelessly and produce merely a weak echo. Where some of us once flourished, now we flounder. The good news? It doesn’t have to be that way. What does it take to beat back the ordinary and to … Read More

Gain Momentum with a Strong Visual Identity

When Ruben Dario Villa started his car air freshener company, Fúchila Fresheners, he had a clear idea of who he was and how he wanted to communicate. As a Mexican American, Villa wanted his Chicano heritage to be instantly recognizable to people from his community: “Fúchila in Spanish is slang for when something smells bad,” Villa said. “So calling [our brand] Fúchila … Read More

Embrace Originality with 4 Unique Marketing Options

Embrace Originality with 4 Unique Marketing Options

Want to sculpt an eye-catching identity and bring your print projects to life? You dream it; we’ll print it! With today’s technology, you can print concepts as varied as your ideas and as rich as your imagination. Ready to toss the template and try something a little different? Here are a few ideas to push the boundaries in your next … Read More

Reduce Financial Risk by Conducting a Stress Test for Your Small Business

stress test

How will the economy affect your business this year? Economic conditions impact all businesses, but small businesses often feel the effect of changes sooner. Upswings in the economy mean more disposable income, which can provide a rush of new or expanded business opportunities for your firm. But dips in the economy may make it harder for you to break even, … Read More