Why Direct Mail Marketing is a Brilliant Investment

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When email marketing began around 1978, its low cost, speedy delivery, and great response rates made marketers wonder if direct mail would disappear forever. Today, that couldn’t be further from the truth. An overload of digital messages has caused open and click-through rates to decline substantially, and many spam filters and firewalls block emails altogether. At the same time, a … Read More

How to Produce Thoughtful Designs that Generate Big Results

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Design is a process that turns an idea or a requirement into a finished product. While many people believe designs just “happen,” that isn’t the case. Some designs may come together quickly, but generally, there are many stages along the way. Whether you need full-service graphic design or collaboration together along the way, it can be helpful to approach the … Read More

The Experts Weigh In: Two Strategies for Recession-Proofing Your Business

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As COVID-19 shakes businesses around the country, today is a great time to reflect on the victories of those who’ve survived previous financial struggles. In particular, the 2008 recession offers valuable lessons from entrepreneurs who shifted to either a “prevention” or a “promotion” focus. Here are two real-life success stories, with takeaways for your team. Prevention Focus: The Montgomery Group … Read More

Prepare for Your Next Breakthrough by Prioritizing Self-Care

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There are many seasons in life. Some are exhilarating, others exhausting. Some bring immense growth, and others deplete you. Just as there are seasons in nature, there is continual change in our daily lives. Many of us were caught off guard by the coronavirus, and our questions about the future can be more depleting than the uncertainty of this day. … Read More

Customer Service Stories to Make Your Heart Smile

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“Well done is better than well said.” (Benjamin Franklin) After months of social distancing, today, people are craving a personal touch more than ever. Companies that go the extra mile remind us of an important truth: people are valuable. Businesses that genuinely care about their customers will express it, and clients will reciprocate with a loyalty that lasts. Looking for … Read More

3 Strategies for Pursuing New Business Opportunities

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In the weeks surrounding the onset of COVID-19, businesses worldwide have pivoted quickly. Many have juggled shifting expectations by establishing remote work arrangements, securing supply chains, reducing employee workload, cutting costs, or applying for government support. Now it’s time to move forward with a proactive business plan and to consider new opportunities. What will this look like for your business? … Read More

5 Tips for a Successful Video Conference

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Generation Z is the demographic cohort born between the mid-to-late 1990s and around 2010. Affectionately known as “Zoomers,” Gen Z individuals are technologically advanced (having never seen a world without internet), perceive information best through visuals, and absorb tons of new information daily. Zoomers are quick to learn and adept with technology, which is something we’re all being challenged to … Read More

Marketing Messages that Connect During a Crisis

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We are in a totally different world right now. Many of us are working from home and the future seems hazy. Perhaps you’re struggling to make decisions about staffing or future projects. But like a forest fire restarts growth, crisis moments can bring a new birth for your business. And that starts with how you communicate with customers. Others-Focused Communication … Read More

How to Keep Employees Busy During COVID-19

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As the largest dental practice in North Carolina, Lane & Associates Family Dentistry (LAA) says it is proud to serve the state of North Carolina during COVID-19. While restricting elective procedures, LAA has also gone above and beyond to serve its employees and community. LAA offered to temporarily pay employee insurance premiums, to prorate employee anniversary gifts, and to offer its staff … Read More

Escape the Productivity Pit by Taking Control of Your Email

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Are you starting to feel trapped in a “productivity pit?” While your mobile phone is supposed to make you more accessible and productive, it can also complicate your day, leaving you frazzled and weary. While the world is adjusting to new work-from-home scenarios, the increasing emphasis on new technology can often make workdays worse, not better. While you may not … Read More