How to Build Unity in Your Team on Three Critical Levels

They are the most exceptional basketball team there ever was, or ever will be. The 1992 Olympic Basketball Dream Team, made up of legends like Michael Jordan, Magic Johnson, and Scottie Pippen, dominated the Olympics, winning by an average of 40 points each game. The team seemed invincible, except for the day it wasn’t. The game was a 20-minute scrimmage, … Read More

5 Smart Strategies for Fantastic Font Selection

Want to win in print? Let’s talk text. While fonts are a crucial part of one’s design, often fonts are given merely a passing thought. However, good typography expresses personality, increases readability, and displays professionalism, ensuring your print ad delivers the right message in just the right tone. Fonts can mark a clear difference between a piece that is awkward … Read More

4 Nonverbal Communication Hacks to Streamline Your Success

“Few realize how loud their expressions really are. Be kind with what you wordlessly say.”  ― Richelle E. Goodrich, Making Wishes Do you appreciate it when you are telling a story and your listener sneaks a peek at their watch? How about when you ask your child for help with a chore and they mumble a begrudging “yes” while dramatically rolling their … Read More

Selling Yourself Without Selling Out

Lisa Price describes herself as “the accidental entrepreneur.” She got her start in her mother’s Brooklyn kitchen, creating body butter and selling it at the flea market at her mother’s church. Customers would stop by, smell a few things, and ask one inevitable question: “Do you have anything for hair?” Price made this her top priority and never looked back. … Read More

Exert Influence While You’re Stuck in the Middle

Are you stuck in the middle when it comes to your job? Perhaps you supervise many, but you still answer to a few. Or maybe you frequently advise a superior who seems less competent than you. Leading from the middle is tough. But managers who influence from the middle are often in a perfect position to collaborate with others, solve … Read More

Three Fantastic Print Ads (and how to make yours more memorable)

Does your brain ever feel tired? Some days, that’s probably due to information overload. According to ad agency Red Crow Marketing, the average person living in the city 30 years ago saw up to 2,000 ad messages a day. Today, experts estimate we are exposed to over 5,000 brands per day (though research suggests only three percent of ads make … Read More

How Chick-fil-A’s Customer Service Continues to Dominate

In 1995, a renegade cow painted three words on a Texas billboard: “EAT MOR CHIKIN.” From that day forward, Chick-fil-A transformed the fast-food landscape. When founder Truett Carlson began in the restaurant industry during the mid-forties, he was inspired by many customers who took chicken and wrapped it in a bun to eat. Today, Chick-Fil-A (and its cows) have reached … Read More

5 Tips to Keep Your Design Project On Time and Under Budget

Ready to launch out with a new ad campaign but nervous about keeping the project below budget? Not all projects are smooth sailing. Sometimes things go wrong, and your expenses can spiral out of control quickly. Here are five tips to keep your next project on track and on budget: 1. Ask Questions Upfront When partnering with a design professional, … Read More

A Beginner’s Guide to Correct Printing Resolution

Design resolution refers to the sharpness and detail of images, and print resolution is measured in DPI, or dots per inch. Quite simply, the more dots of ink that are printed per inch, the higher the resolution, sharpness, and quality you will find in an image. High-quality images are stunning, seeming to leap off the page, while low-quality images look … Read More

How to Sell Your Brand Through Story

Have you ever been introduced to an overly chatty person? They pause briefly to learn your name, then launch into an extended monologue about their life and interests. After finally “escaping” the interlude, you realize they didn’t ask you a single question. When you meet someone like this, does it raise a red flag? This pushy demeanor causes you to … Read More