5 Tips for a Successful Video Conference

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Generation Z is the demographic cohort born between the mid-to-late 1990s and around 2010. Affectionately known as “Zoomers,” Gen Z individuals are technologically advanced (having never seen a world without internet), perceive information best through visuals, and absorb tons of new information daily. Zoomers are quick to learn and adept with technology, which is something we’re all being challenged to … Read More

Marketing Messages that Connect During a Crisis

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We are in a totally different world right now. Many of us are working from home and the future seems hazy. Perhaps you’re struggling to make decisions about staffing or future projects. But like a forest fire restarts growth, crisis moments can bring a new birth for your business. And that starts with how you communicate with customers. Others-Focused Communication … Read More

How to Keep Employees Busy During COVID-19

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As the largest dental practice in North Carolina, Lane & Associates Family Dentistry (LAA) says it is proud to serve the state of North Carolina during COVID-19. While restricting elective procedures, LAA has also gone above and beyond to serve its employees and community. LAA offered to temporarily pay employee insurance premiums, to prorate employee anniversary gifts, and to offer its staff … Read More

Escape the Productivity Pit by Taking Control of Your Email

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Are you starting to feel trapped in a “productivity pit?” While your mobile phone is supposed to make you more accessible and productive, it can also complicate your day, leaving you frazzled and weary. While the world is adjusting to new work-from-home scenarios, the increasing emphasis on new technology can often make workdays worse, not better. While you may not … Read More

How to Determine Optimal Pricing for Your Products or Services

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In September of 2019, Apple unveiled the iPhone 11, featuring a dual-lens rear camera, automated night mode, and built-in support for vision, hearing, and mobility. One of the biggest surprises of the iPhone 11 was not its technical features, but its price. The iPhone 11 started at $699, down from the iPhone XR’s previous price of $749, and signaling one … Read More

Master Font Psychology to Bring Personality and Purpose

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If you wanted to make a splash at a spring gala, what color would you wear? If you wanted to be known for your edgy personality, what kind of car would you drive? Just as your personal appearance creates emotion or impact, your design choices will too. While we often undervalue text in designs, every font has a unique personality … Read More

Ideas for Paying Employees When Finances are Tight

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The coronavirus has rattled the world, and while the health consequences are dire, the economic fallout could be worse. In just one week, from March 7 to March 14, initial unemployment claims jumped by a third, rising from 211,000 to 281,000. And while we don’t know whether workers have been laid off or furloughed, we do know that lost jobs … Read More

Leading with Empathy During Uncertain Times

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COVID-19 is officially a pandemic, and millions of Americans are working at home. Even if you aren’t sick, you feel the impact of this pandemic. As the coronavirus has spread across the globe, the CDC has made drastic recommendations on social distancing, self-quarantines, and statewide “stay at home” mandates. Through this unprecedented season, what are some of the best ways … Read More

Five Strategies to Use Your “Quaran-TIME” Effectively

Mike Turner founded the Front Street Brokers real estate firm in 2005, with a desire to offer distinctive client experiences, to equip agents for the maximum efficiency and profitability, and to devote significant firm resources to a local, philanthropic focus. After three years, Turner’s firm experienced a significant slowdown during the 2008 financial crisis. This was a time of immense … Read More

Is Direct Mail Safe During COVID-19?

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In fast-moving and uncertain situations, communication can be a challenge. While you may have been temporarily stalled by the dramatic changes of the last month, now is the right time to be proactive in your customer connections. Crisis communication specialists tell us that, in hard times, communicating early and often is crucial. The decisions you make now are essential for … Read More