Build Rapport with Readers Using Concrete Customer Personas

What is the value of print in an increasingly paperless world? An international 2017 study revealed print brought readers greater enjoyment, deeper understanding of a product, and more willing engagement. 68% of people say they do not pay attention to online ads 57% do their best to avoid them. Conversely, 52% prefer to read product catalogs in print 45% of … Read More

How to Build Trust in Your Team

Once there was a businessman on a routine domestic flight. Though a seasoned flyer, he felt tense when, shortly after takeoff, the pilot asked everyone to stay in their seats with belts fastened. Moments later the pilot announced there would be no beverage service due to unexpected turbulence. People looked worried, and soon some were shrieking with alarm as a … Read More

Four Ways to Track Your Print Marketing

Four Ways to Track Your Print Marketing When you call someone on the phone, are you glad when they pick up? If you had to pay for each call, would you be especially glad when they picked up? Marketing is essentially a call to your customers, a financial investment you make in hopes that people will “pick up.” And print … Read More

Use Emotional Marketing to Win Customers

In 2014, an animated film titled “Super Amma” was created to teach mothers in rural India the importance of consistent hand-washing. Because families had no running water (and typically only used soap when dirt was visible), changing mindsets was a daunting task. The solution? Health officials put together an inspirational animated film starring “Super Amma,” a mother who loved and … Read More

Perseverance: How to Know If It’s Time to Quit

Over the last two years, there has been a great buzz about 37-year-old tennis phenom Serena Williams. Williams has 23 Grand Slam titles and a dominant career, ranked number one for 319 weeks over 15 years. In 2017, Williams gave birth to her first daughter. Many wondered how motherhood would affect her career. Would she return with the same fight? … Read More

How to Grow When Sales are Slow

Nothing was going right at the plate for Dave Concepcion, the shortstop for the Cincinnati Reds. About a month into the 1976 season, he was suffering a hitting slump, a plague of physical and mental anguish that had frittered away his batting average to around .150. The Reds were in Chicago, where the Cubs had a large industrial gas-operated clothes … Read More

A Finish that Won’t Fade

Did you use Play-doh as a child? Ever inadvertently leave your simple shapes to harden in the open air? Though your brittle pieces later crumbled, a simple finishing process would have sustained them for centuries. Ceramic firing transforms malleable clay into a rock-hard, durable substance. The additions of underglaze, luster, and around 930 degrees Fahrenheit can vitrify clay creations from … Read More

Seven Sizzling Summer Promotions

Businesses need promotional items to help reach out to potential customers and clients – it’s just a fact. Promotional products allow people to see your brand and remember you, drawing a whopping 500% more referrals from customers who are satisfied with the gift. Like a business card with a bang, clever promotional products build goodwill, name recognition, and expanded brand … Read More

Keep Things Real with Four Animated Design Tricks

While you may not be able to launch a 3D billboard and party-train campaign, you can to stop traffic with 3D elements and hot design trends from 2019. Here are four animated styles with practical examples to try in your next printed piece. Three-Dimensional Designs 3D works seem to be everywhere right now: entire compositions that have so much depth, … Read More

Avoid These 3 Management Blunders (with Four Teamwork Tweaks)

Want to liven up your next dinner party? Just ask people for their “worst boss” stories. Here are some painful (anonymous) stories from those who’ve lived to share: “When I was an intern at a PR firm, my manager would make me run her personal errands (pick up dry cleaning, ship things, drive her and her friends to SXSW events, … Read More