Three Show-Stopping Print Ads (and How to Make Yours More Memorable)

Does your brain ever feel tired? Some days, that’s probably due to information overload. It’s been said that the average person living in the city 30 years ago saw up to 2,000 ad messages a day. Today, experts estimate we are exposed to over 5,000 brands per day (though research suggests only three percent of ads actually make a lasting … Read More

5 Ways to Spruce Up Your Holiday Branding

Tis the season to set yourself apart! Year-end sales are a crucial part of many small businesses, and this year, the National Retail Federation predicts November and December sales will increase around 4% (for a national total of between $727 and $730 billion!). With this natural uptick, year-end festivities offer a great opportunity to add extra flourishes to your brand. … Read More

How T-Shirt Giveaways Led to a Cool Million

Sujan Patel likes to do things unconventionally. Patel founded Single Grain, a California based digital marketing company, in 2005. With a background in SEO marketing, Patel gave himself a one-year window to gain as many clients as possible. Though he describes himself as motivated and driven, Patel says a tendency toward laziness was a key that opened the door for … Read More

Best of Script Fonts: 3 User Tips and 12 Fan Favorites

Fonts are fun, and today many spectacular fonts are just a few clicks away. But, it can be tricky to use decorative fonts well, especially script (or cursive style lettering) fonts. Script fonts can be challenging to read, size, or space, so frequently designers shy away from using them at all. Have no fear! Script fonts are beautiful typefaces that … Read More

Transform Customer Complaints into Great Reviews and Referrals

In business, problems always arise. Things malfunction, customers get frustrated, or miscommunication causes delays. However annoying, big problems are still a gateway for better interaction. Consider this example from Toyota: The year was 2013, and Webin Manzana noticed the dashboard of his 2008 Camry was melting due to the sweltering weather in the Philippines. Because the warranty on his vehicle … Read More

Optimize Data to Make Better Decisions

In 2015, data and analytics guru Bernard Marr said, “I firmly believe that big data and its implications will affect every single business—from Fortune 500 enterprises to mom and pop companies—and change how we do business, inside and out.” That was four years ago, and today Marr’s statement could not be more true. Solve Problems with Data Likes, clicks, counts, views … Read More

From Ideas to Reality: The Basics of 3D Printing

3D print capabilities are growing substantially, and soon, they will be a regular part of our ever-changing industry. While relatively new to the market, 3D printing is here to stay. In 1984, Charles Hull developed the technology for printing physical 3D objects from digital data. As the industry advanced, so did the popularity and affordability of this technology. Today, 3D … Read More

3 Common Management Traps (and How to Counteract Them)

1. Avoiding a Problem or Tense Relationship (Instead: Nip things in the bud) Work environments and team morale can dramatically improve when managers deal with difficult relationships. While most people avoid confrontation like the plague, effective managers deal with negative attitudes or relationships as soon as they appear. While it’s important to give people the benefit of the doubt, issues … Read More

Use Themed Calendars as a Strategic Marketing Asset

In a digital world cluttered with text messages, pop-up ads, and spam, sometimes paper products hit the sweet spot when it comes to organization. As the end of the year approaches, client and employee gifts may be on your to-do list. Themed calendars are a clever marketing asset that can serve as a unique token of gratitude. Calendars are practical … Read More

How to Build Unity in Your Team on Three Critical Levels

They are the most exceptional basketball team there ever was, or ever will be. The 1992 Olympic Basketball Dream Team, made up of legends like Michael Jordan, Magic Johnson, and Scottie Pippen, dominated the Olympics, winning by an average of 40 points each game. The team seemed invincible, except for the day it wasn’t. The game was a 20-minute scrimmage, … Read More