Craft First-Class Flyers with 5 Quick Tricks

Want to grab attention for your event, promotion, or group? Flyers are a low-cost form of mass communication that can be personally delivered, distributed through mail, posted in public places, or sent via e-mail. Flyers are fun to create and provide a great place to experiment with unusual images or layouts. As you explore the possibilities, here are five areas … Read More

Build a Culture of Success Through Kindness

Build a Culture of Success Through Kindness

Stephen Cannon became president and CEO of Mercedes-Benz in 2012. Though he was convinced about the quality of his cars, he recognized the success of his brand was rooted in the kindness of his people. Cannon understood that the company, the true essence of Mercedes-Benz, was embodied by the people who sold and serviced the cars, including how generously they … Read More

How to Succeed in Remote Working Environments

In the past, ideas of “virtual work” might have included colleagues from a different country or visions of mysterious IT specialists who hacked your computer by day and only crept out at night. Today, virtual work is woven into the fabric of our experience. Remote working is essentially using technology to conduct business, often with nearby colleagues. This may include: … Read More

7 Signs That You are A Bad Boss (and 4 Ways to Grow

If you haven’t had a frustrating boss in your life, then you are part of a slim minority. Most of us have experienced a manager that’s driven us to frustration or brought us to tears. Here are some “Bonehead Boss” stories from CBS News to make you grimace: 1 – After months of hard work, I closed a deal for … Read More

Build Momentum with Contests that Make Your Customers Smile

Boston was overjoyed again as their darling RedSox capped off a 5-1 series victory over the Dodgers to take the 2018 World Series title. The championship was well deserved, as Boston won a record 119 games, more victories than any World Series champion except the 1998 Yankees. “Now we deserve to be known as the greatest Red Sox team of … Read More

Use Self-Mailers to Boost Your Visibility

Looking to target prospects with confident, eye-catching designs? Consider a self-mailer that you send through the U.S. Postal Service’s EDDM (Every Door Direct Mail) program. This cost-effective marketing solution helps you target individual zip codes or carrier routes for a significantly reduced cost. What is a Self-Mailer? A self-mailer is something that can be mailed without an envelope, including anything … Read More

True Empathy Can Win the Day

true empathy

A farmer had a litter of puppies for sale. As he was driving the last nail into his advertising yard sign, he felt a tug at his overalls. “Mister,” said a boy at his feet, “I want to buy a puppy.” “Well,” said the farmer, “These puppies come from fine parents and cost lots of money. How much do you … Read More

4 Print Marketing Trends to Inspire You in the Year to Come

4 Print Marketing Trends to Inspire You in the Year to Come

Print marketing is compelling, memorable, and engaging. As people touch, hold, and even smell paper, they respond in a profoundly personal way. While digital communication is booming, this has only enhanced the unique voice that print brings for any business. Millennials and Gen Z are very difficult crowds to reach digitally, with 63 percent using AdBlocker and 82 percent ignoring … Read More

Why You Should Serve, Not Sell

Social media is an increasingly dominant medium for modern communication. According to facts from the Pew Research Center and the Hootsuite Social Media Barometer Report 2018: There are now 3.196 billion people using social media (up 13% from last year) 11 new people start using social media each second, which is about one million people every day 88 percent of … Read More

How to Use Customization to Gain Customers

customizations

Coca-Cola is a brand built on scenes of enjoying life together. Coke has worked tirelessly to promote not only its product, but the message behind it: that sharing, or gathering family and friends together, brings happiness. “Enjoying a coke” is the message in every ad, every culture, and every medium Coke communicates through. The company’s 2014 “Share a Coke” campaign … Read More